Our Brand Promise | Gordie Boucher Ford of Kenosha
Boucher Automotive Group Dealerships
A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 18 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr. and his daughter Julie Boucher Sellars.
Top 5 Workplace
The Boucher Automotive Group now ranks among the top 75 dealer groups in the nation according to Automotive News. The Boucher Group employs over 1,200 hard-working people, and consistently earns strong placement on Deloitte's "Wisconsin 75" ranking, which celebrates the largest privately held companies within Wisconsin. Since 2010, our employees have voted the Boucher Automotive Group among the Top 5 Workplaces in Southeast Wisconsin based on the Milwaukee Journal Sentinel's "Workplace Dynamics" survey.
Community Involvement
Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Vince Lombardi Charity Golf Classic, Vince Lombardi Walk/Run for Cancer, Bobbie Nick Voss Charitable Funds, Juvenile Diabetes Research Foundation, numerous Wisconsin Veterans organizations, and several more. Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.
Our Mission Statement
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory-certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
Why Boucher "Rides with You Every Mile"
- Boucher offers 15 new car brands, ensuring we find the perfect car, truck, or van to fit your budget: Ford, Lincoln, Chevrolet, Buick, GMC, Cadillac, Nissan, Chrysler, Dodge, Jeep, Ram, Volkswagen, Mazda, Kia, and Hyundai.
- With over 7,500 quality new and used vehicles in stock, Boucher has the largest vehicle inventory in Wisconsin! Our relaxed shopping experience and consultative sales process help you find the perfect vehicle at a great price, efficiently and professionally.
- Boucher operates 18 dealerships in 10 Wisconsin cities: Milwaukee, West Allis, Greenfield, Franklin, West Bend, Menomonee Falls, Thiensville, Waukesha, Kenosha, Racine, and Janesville.
- We work with 25 trusted lending institutions to offer ultra-competitive financing terms, saving you time and money.
- We provide three levels of pre-owned value at no extra cost:
- Manufacturer Certified Pre-Owned Vehicles (15 brands).
- Boucher’s exclusive 12-Month/12,000-Mile Warranty.
- Smart Buy Vehicles priced under $9,995, including a Maintenance Package valued at $816.
- All our vehicles are inspected, detailed, and serviced by factory-certified technicians and come with a CARFAX history report.
- Our "Up Front" Market-Based Pricing philosophy ensures ultra-competitive pricing, helping Boucher rank among the top 75 volume groups in the nation.
- We’ll buy your car even if you don’t buy from us! Get top dollar for trade-ins, thanks to the buying power of our 16 dealerships. Take our 20-minute appraisal today and learn tips to enhance your trade value.
- Our 18 award-winning service centers offer certified technicians, loaner and shuttle services, and monthly service specials to save you money after your purchase.
- With 5 body shop centers, we work with all insurance companies and repair all makes and models, both imports and domestics.
- For 39 years, the Boucher Group has proudly supported local communities and charitable causes. We’re fully certified by the Wisconsin Better Business Bureau with an A+ rating.
